Sunday, May 19, 2013

Popcaan - So We Do It (Produced by Dre Skull) - OFFICIAL VIDEO

Named after Kraftwerk's legendary German studio, the riddim takes some inspiration from their repertoire: Dre Skull's beat revs up to the sound of an engine, then breaks into a minimal soundscape powered by cymbals, resonating bass and lasers that waver on computer game aesthetics before accelerating into the chorus. Sitting alongside cuts from Tifa, Beenie Man, Suku and Deva Bratt, Popcaan's "So We Do It" delves yet again into his wide array of styles, going in for a relaxed storytelling verse that would make Slick Rick proud and a singjay chorus-line to remind you exactly how he does it.

In early 2013, Mixpak releases three accompanying videos for the riddim and Popcaan is first out of the gate. Taking stuntin' to the next level, the deejay joins forces with the aptly-titled local motorcycle crew Crazy Bikerz. Filmed on location in Kingston. Jamaica by Andy Capper (director of Snoop Lion's Reincarnated documentary), the high-speed video matches the bikers' mind-bending tricks with Poppy's lyrical twists. Join the ride. 

"So We Do It"
Director: Andy Capper
Director of Photography: Nick Neofitidis
Editor: Matt Kitchin
Producer: Carleene Samuels